Product Manager, Brand Parts

Job Title

Product Manager, Brand Parts

Job Category

Marketing

Job Description

What starts with YOU, moves the world! 

Hyster-Yale Materials Handling, Inc, a world-class manufacturer of industrial lift trucks, has an outstanding opportunity for an exceptional and talented Product Manager, Brand Parts – Aftermarket Parts Marketing Department based at our Headquarters office. 

WHAT YOU WILL DO:

• Manage OE parts product portfolios to achieve AOP brand parts sales and margin expectations.
• Understand market potential and sales volume; evaluate customer insights to direct parts pricing strategy, marketing plans, and influence parts supplier selections.
• Develop sales growth strategies to expand wholesale and retail brand parts sales, including cross-sell, up-sell, kits, and promotional strategies for eCommerce.
• Create product marketing information to support sales growth through dealer conversions or sales retention of assigned commodities.
• Manage all product data and marketing information in the Product Information Management (PIM) system.
• Own and manage product information for marketing purposes, ensuring complete, consistent, and accurate data.
• Define needed OE parts product attributes to support the design of pricing strategies and achieve AOP margin/sales objectives.
• Obtain competitive price intelligence to benchmark parts and service offerings.
• Develop OE parts product strategy, including promotions, branding, content development, and understanding the voice of the customer and competitive landscape.
• Collaborate with the Aftermarket Sales team to optimize sales channel marketing strategies for all customer segments.

WHO YOU ARE:

• A strategic thinker who understands how to align product portfolios with brand sales and margin goals.
• Skilled in analyzing market potential, customer insights, and competitive landscapes to drive decisions.
• Experienced in developing marketing and pricing strategies that meet customer needs while achieving business objectives.
• Comfortable managing and ensuring accuracy in the Product Information Management (PIM) system.
• Creative in developing promotional and sales strategies for multiple channels, including eCommerce.
• Capable of building relationships and collaborating across departments such as Sales, Supply Chain, and Engineering.
• Adept at identifying and implementing cross-sell, up-sell, and kit-sell opportunities.
• Knowledgeable in parts branding, content development, and dealer sales support.
• Skilled at obtaining and applying competitive intelligence to pricing and segmentation.
• Committed to achieving sales growth through well-executed marketing plans and dealer engagement.

WHAT YOU WILL NEED / EDUCATION:

• B.S. in Marketing or related field preferred.
• Without a degree: 10+ years of managerial, marketing, aftermarket, parts sales, or related experience.
• With a 4-year degree: 5-7 years of managerial, marketing, aftermarket, parts sales, or related experience.
• With an MBA: 3-5 years of managerial, marketing, aftermarket, parts sales, or related experience.

SKILLS, EXPERIENCE AND ABILITIES:

• Strong knowledge of marketing and promotional strategies.
• Experience in marketing or related fields; sales support experience with HYMH preferred.
• Knowledge of dealer base and aftermarket parts industry.
• Skilled in market analysis and interpreting customer insights.
• Proficiency in Microsoft Office Suite.
• Strong project management and organizational skills.
• Proven written and oral communication skills.
• Ability to design and implement sales channel strategies.
• Capable of creating compelling value propositions and marketing content.
• Skilled in gathering and applying competitive pricing intelligence.

Who we are: 

Hyster-Yale Materials Handling, Inc., designs, engineers, manufactures, sells and services a comprehensive line of lift trucks, aftermarket parts and technology and energy solutions that are transforming the way the world moves materials from Port to Home. As a global leader in the materials handling industry, Hyster-Yale Materials Handling, Inc, has been building relationships with our customers, suppliers, dealers and employees for over 100 years. For more information about a career with Hyster-Yale, please visit hyster-yalecareers.com. 

What we offer: 

Hyster-Yale Materials Handling, Inc, offers competitive pay, tuition reimbursement, supportive work environment, hybrid work option, and opportunities for growth and development. A full benefits package: paid time off; medical, dental, vision, and life insurance, employer-sponsored profit sharing and 401(k). 

#LI-TE1

#LI-HYBRID

Job Type

Permanent

Time Type

Full time40

Travel Required

0-10%

Primary Location

HY US Greenville, NC (Headquarters)

Address

1400 Sullivan Drive

Zip Code

27834

Field-Based

No

Relocation Assistance Available

No

We are an equal opportunity employer with an excellent benefit package including medical, dental and life insurance, 401(k) and profit sharing.

EOE/Minorities/Females/Veterans/Disabled