PR/Collaborations & Event Specialist – Brand Credibility & Influence
Location: Pune
Employment Type: Full-time
Experience: Minimum 3 years
Salary: ₹7–9 LPA (based on experience)
About Rare Ideas
Rare Ideas is a women-run strategy and branding agency for F&B, hospitality, and retail brands. We work closely with founders and businesses who want to build brands that are fresh, strategic, and rooted in purpose. Our work goes beyond design - we help brands find their voice, build their strategy, and create strong consumer experiences.
If you're someone who enjoys building brands from the inside out, has strong writing skills, and is curious about what makes a brand work - this role is for you.
Role Overview
We are seeking a PR & Collaborations Specialist with deep experience in earned media, brand storytelling, and influencer engagement. Prior work with F&B, hospitality, or lifestyle brands is highly preferred. This role is about building credibility through strategic PR and high-impact collaborations—while managing every detail, from outreach to event execution.
What You’ll Work On
- Build annual PR calendars for each brand (campaigns, events, launches, milestones)
- Write compelling press releases, media notes, and brand communication assets
- Secure relevant press coverage across digital, regional, and national platforms
- Identify and build partnerships with niche F&B creators, taste makers, and complementary brands
- Execute influencer campaigns with clear deliverables and KPIs
- Manage barters, paid deals, and ambassador relationships
- Plan and execute brand experiences: launches, tastings, pop-ups, and bar takeovers
- Handle end-to-end coordination including vendors, budgets, guest lists, and RSVPs
- Manage press and creator presence at on-ground events.
- Prepare monthly reports covering reach, PR coverage, ROI, and relationship mapping
- Maintain and update contact databases (media, creators, vendors) in shared systems
Requirements
Who You Are
- Minimum 3 years of experience in PR, influencer marketing, or event management
- Agency or in-house experience with F&B, hospitality, or lifestyle brands preferred
- Excellent written and verbal communication skills
- Skilled at relationship-building and negotiation
- Highly organized with experience managing budgets, logistics, and timelines
Benefits
Why Work With Us
- Shape the public image and credibility of emerging and established lifestyle brands
- Lead meaningful collaborations that blend creativity, strategy, and cultural insight.
- Work closely with founders, creatives, and strategists in a high-growth environment
- Be at the centre of experiential branding, taste maker marketing, and earned media impact