Marketing Executive (Luxury Property Brand )

Marketing Executive – Be the Creative Force Behind a Leading Luxury Property Brand

Are you a results-driven creative who knows how to generate leads through strategic marketing and powerful design? Join a top-tier luxury property developer as their Marketing Executive—where you'll own the full journey from insight to execution.

This is a hands-on role for someone who doesn’t just plan campaigns, but also creates the visual content and digital assets that bring them to life. You’ll use market research, SEO, and campaign strategy to drive real results, while ensuring everything aligns with a premium brand identity.

Key Responsibilities

Creative Leadership & Brand-Aligned Ideation

• Generate and execute marketing concepts that reflect the established luxury brand identity.
• Design marketing packs, brochures, signage, site plans, and digital assets with a premium aesthetic.
• Uphold and enhance brand standards across all internal and external communications.

Digital & Social Media Management

• Create engaging, on-brand content for platforms including LinkedIn, Instagram, Facebook, and TikTok.
• Execute digital campaigns and social media strategies, optimising performance through analytics.
• Ensure a consistent brand voice and polished presence across all channels.

Website & Content Oversight

• Maintain and update content across property websites and landing pages.
• Capture professional photography and manage high-quality visual assets.
• Collaborate with digital partners and vendors to maintain seamless platform experiences.

Market Research & Campaign Management

• Conduct in-depth market analysis to track sales, rental, and industry trends.
• Align marketing strategies with audience insights and emerging opportunities.
• Lead the development of lead generation campaigns, ensuring early momentum for upcoming launches.
• Design and distribute campaign materials for residential and commercial projects.
• Oversee marketing budgets, ensuring ROI through smart planning and resource use.

Event & On-Site Activation

• Plan and execute launch events, broker functions, and branded activations (typically four annually across JHB and Cape Town).
• Coordinate all event elements—venue, catering, signage, décor, and branded items.
• Oversee show home and container setup, ensuring top-tier presentation.

Collaboration & Supplier Management

• Report to the MD while collaborating closely with the Business Owner, Financial Director, Sales Manager, and administrative support.
• Work directly with agencies, printers, signage vendors, and event suppliers.
• Manage signage registers, "To Let" board inventory, and branding consistency across developments.

We're Looking for:

• Degree/Diploma in Marketing, Communications, or Design.
• 2–4 years’ experience in a marketing role within a luxury brand environment (property, fashion, hospitality, lifestyle, etc.)
• With a strength in Design
• Proficiency in Fusion, PropCntrl, Meta Business Suite, LinkedIn Business, Kinsta, and SIMS-Redi.
• Highly organised, detail-focused, and driven to deliver results
• Own vehicle and driver’s license essential.
• Willingness to work flexible hours around key campaigns and events.

Salary & Benefits

• ± R40,000 CTC per month (qualifications / experience dependant)
• Includes Basic, Medical aid & cell phone allowance

• + 13th Cheque in December

How to Apply

If you bring luxury brand experience and the ability to both strategise and design, we’d love to hear from you. Hit the Apply / I’m Interested button now.