Junior Brand Strategist

Rare Ideas, a leading branding and strategy agency for F&B, hospitality, and retail brands, is seeking a Junior Brand Strategist to join our team. This role is ideal for a creative thinker with strong research, copywriting, and presentation skills, passionate about shaping impactful brand strategies and working in a dynamic, collaborative environment.

Key Responsibilities:

1. Brand Research & Insights:
   

• Conduct in-depth research to understand industry trends, competitive landscapes, and consumer behaviors.
  

• Analyze data to generate insights that inform brand positioning and strategy.
  

• Support primary and secondary research efforts, including interviews, surveys, and competitor analysis.
  

2. Brand Strategy Development:
   

• Assist in creating brand positioning, identity, tone of voice, and communication strategies.
  

• Develop clear, compelling brand narratives and strategic concepts aligned with client objectives.
  

• Contribute to defining and refining brand guidelines, ensuring consistency across all touchpoints.
  

3. Copywriting & Content Development:
   

• Write sharp, engaging, and on-brand copy for presentations, marketing campaigns, and strategy documents.
  

• Create impactful messaging frameworks that resonate with target audiences.
  

• Collaborate with designers to ensure content aligns seamlessly with visuals.
  

4. Presentation & Communication:
   

• Design and deliver professional, visually appealing, and persuasive presentations for client pitches and internal meetings.
  

• Clearly articulate ideas and strategies to clients and internal teams.
  

• Contribute to storytelling in client deliverables, ensuring clarity and impact.
  

5. Client Collaboration:
   

• Participate in client meetings and workshops to understand objectives and communicate ideas effectively.
  

• Assist in preparing proposals, reports, and strategic documents for client delivery.
  

• Build and maintain strong client relationships through proactive communication.
  

6. Creative Collaboration:
   

• Work closely with the design, content, and strategy teams to ensure alignment with brand goals.
  

• Provide strategic input during the creative development process to maintain consistency and quality.
  

7. Industry Awareness:
   

• Stay updated on branding trends, consumer behavior shifts, and industry innovations.
  

• Continuously learn about F&B, hospitality, and retail industries to provide fresh, relevant perspectives.
  

Requirements

Qualifications:

• 1-3 years of experience in branding, marketing, or a related field.
  

• Bachelor’s degree in Marketing, Business, Communication, or a relevant discipline.
  

• Strong copywriting skills with a portfolio showcasing your ability to craft impactful content.
  

• Proficiency in creating professional presentations (PowerPoint, Keynote, or similar tools).
  

• Excellent verbal and written communication skills with attention to detail.
  

• Analytical and creative thinking, with the ability to balance data and storytelling.
  

• Passion for F&B, hospitality, and retail industries is a must.
  

Benefits

Why Join Us?

• Work with an award-winning bar (Cobbler and Crew) and a leading branding agency (Rare Ideas).
  

• Collaborate with a passionate and creative team in the F&B and hospitality space.
  

• Opportunity to shape and grow the personal brand of an industry leader.
  

• A dynamic, growth-focused work environment with space for creativity and innovation.