Head - Branding

Responsibilities

Roles & Responsibilities

• Developing and executing comprehensive branding strategies to drive brand awareness and recognition.
• Leading the brand positioning, messaging, and overall brand identity initiatives.
• Collaborating with cross-functional teams to ensure brand consistency across all touchpoints.
• Conducting market research and analysis to stay updated on industry trends and competitors.
• Managing the brand budget effectively and maximizing ROI on branding activities.
• Overseeing the creative development of marketing materials and brand assets.
• Evaluating brand performance metrics and making data-driven decisions to optimize branding efforts.
• Building and nurturing strong relationships with external partners, agencies, and stakeholders.

Behavioural Skills:

• Exceptional leadership and communication skills.
• Strategic thinking and problem-solving abilities.
• Strong analytical skills and attention to detail.
• Ability to work effectively in a fast-paced and dynamic environment.

Technical Skills:

• Expertise in Brand Management and brand building strategies.
• Proven track record of successful brand development and positioning.
• Advanced knowledge of market research and analysis techniques.

Non-Negotiable Skills:

• Expertise in Brand Management and brand building strategies.
• Proven track record of successful brand development and positioning.
• Advanced knowledge of market research and analysis techniques.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, or related field.
• Master’s degree in Business Administration (MBA) preferred.
• 18+ years of experience in Branding, with a focus on Real Estate/ FMCG or relevant industry.
• Demonstrated track record of successfully leading branding initiatives and campaigns.
• Proven experience in developing and implementing brand strategies to drive business objectives.