Employer Brand Specialist
VetPartners
Full-time
On-site
Macquarie Park, New South Wales, Australia
Brand Strategy & Management
Description
Your New Chapter
At VetPartners, we pride ourselves on delivering shared services support that drives success for our veterinary clinics. This role features a hybrid work arrangement, with four days in the office to promote collaboration, build strong connections, and enhance team engagement.
We are seeking an experienced and creative Employer Brand Specialist to join our Talent Acquisition team. In this role, you will be responsible for planning and executing marketing strategies to elevate VetPartners' reputation as the employer of choice for veterinary professionals and clinic-support talent across Australia and New Zealand. Reporting to the General Manager of Talent Acquisition, you will collaborate closely with the Marketing team to ensure our Employer Value Proposition (EVP) is consistently represented across all external channels, including job and campaign advertising, careers sites, company review sites, and alumni programs. Additionally, you will support campus marketing efforts and help coordinate graduate hiring activities alongside the GP Recruitment team.
Key Responsibilities
- EVP Development & Governance:
- Continuously refine VetPartners' EVP, ensuring it is evidence-based, differentiated, and resonates with diverse talent segments (GP vets, specialists, nurses, support staff).
- Embed EVP pillars across all external marketing, candidate touchpoints, internal communications, and onboarding materials.
- Recruitment Marketing & Campaign Management:
- Partner with the Marketing team to plan, optimise, and execute recruitment campaigns across paid and owned channels (including SEEK, Meta, LinkedIn).
- Collaborate with the Talent Acquisition leads to ensure marketing spend is strategically directed towards the highest-priority talent segments.
- Digital Experience & Content:
- Oversee the careers site and landing pages, ensuring seamless integration with ATS/CRM systems for a smooth candidate journey.
- Support the Recruiters and Sourcing team in developing high-quality communication materials (emails, landing pages) for CRM activities.
- Coordinate the creation of authentic content, such as employee stories, clinic spotlights, and videos, to showcase life at VetPartners.
- Referral, Alumni & Community Programs:
- Promote the employee-referral scheme with compelling collateral and regular storytelling across the business.
- Provide content and communication materials for nurturing an alumni community to drive re-hires and brand advocacy.
- Analytics & Continuous Improvement:
- Regularly analyse key metrics such as traffic, engagement, funnel conversion, and candidate sentiment to optimise candidate experience and marketing strategies.
- Stakeholder Management:
- Act as the primary liaison with Marketing teams and external creative/media agencies.
- Upskill recruiters and hiring managers on EVP, brand guidelines, and social media best practices.
Skills, Attributes, and Experience:
- 3+ years in employer branding or related consumer marketing roles.
- Proven track record in creating and executing marketing campaigns, with strong expertise in analytics tools (Google Analytics, social dashboards, ATS/CRM reporting).
- Experience in content production (copywriting, video, visuals) and storytelling across social platforms.
- Excellent stakeholder management skills with the ability to influence cross-functional leaders and external agencies.
Why VetPartners?
At VetPartners, we're more than just a company – we're a family united by our passion for animal welfare and excellence in veterinary care. Working with us means being part of a dynamic and supportive community where your contributions are valued, and your growth is nurtured.
Why Work With Us?
- Shared Purpose: Join a passionate community dedicated to advancing animal healthcare and making a positive impact on pets and their owners.
- Collaborative Culture: Experience a supportive environment where collaboration fuels innovation and fosters personal and professional growth.
- Opportunities for Growth: Grow with us through ongoing training, mentorship, and career advancement opportunities tailored to your development.
- Rewarding Work: Make a difference every day by contributing to meaningful projects that positively impact the health and well-being of animals.
- Work-Life Balance: Enjoy flexible working arrangements and support to maintain a healthy balance between your professional and personal life.
How To Apply:
Sound Like you? Join Us. Grow You. Click the Apply Button and please submit your resume, a cover letter detailing your relevant experience.
VetPartners is committed to Equal Employment Opportunities. We are committed to being an inclusive, diverse, and flexible workplace where differences are valued. We welcome people of all backgrounds, experience, and abilities.
A note to recruitment agencies: We are not accepting candidates from recruitment agencies. We do not accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes. No agencies required.