A finance company is seeking an experienced Director of Marketing & Branding to lead and oversee all aspects of its marketing efforts. This role will focus heavily on affiliate marketing while also managing broader marketing strategy, execution, and brand development. The ideal candidate is both strategic and hands-on, with the ability to lead a team, build systems, and drive performance across multiple channels.
Responsibilities Include:
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Build and manage a robust affiliate marketing program to drive leads and growth
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Oversee all marketing channels including digital, email, social media, and content
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Develop and maintain a cohesive brand identity across platforms and campaigns
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Collaborate with executive leadership on high-level growth strategy
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Analyze performance data and continuously optimize for ROI and engagement
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Manage external agencies, vendors, and creative partners
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Provide leadership and mentorship to internal marketing team members
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Stay current on industry trends, technologies, and competitor activity
Ideal Qualifications:
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5+ years of experience in marketing leadership, preferably in finance or B2B services
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Proven track record managing affiliate programs and performance-based campaigns
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Strong understanding of brand building, positioning, and storytelling
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Excellent project management, leadership, and communication skills
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Hands-on experience with analytics tools, CRM, and marketing platforms
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Creative mindset paired with data-driven decision making
This is a great opportunity for a senior marketing leader to take full ownership of strategy, brand, and growth in a high-potential finance company.
Salary: $100k – $175k/Year