Director, Marketing & Brand

Brock University is located on the traditional territory of the Haudenosaunee and Anishinaabe peoples, many of whom continue to live and work here today. This territory is covered by the Upper Canada Treaties and is within the land protected by the Dish with One Spoon Wampum Agreement.

We are one of Canada’s leading comprehensive universities and a Top Employer in Hamilton-Niagara. Brock has been ranked #3 as Canada’s Best Employers and top 10 as one of Canada’s Best Employers for Diversity compiled by Forbes and Statista. We are an inclusive, welcoming community that offers a wide range of unique career opportunities.

Ignite new possibilities for your career. Break through at Brock.

Post End Date:

June 18, 2025 at 11:59 PM

This job advertisement is to fill an existing vacancy in the Administrative Professional (Employee Group)

About the Role: 

Reporting to the Executive Director, Marketing, Brand and Communications, the Director, Marketing & Brand is responsible for high level strategic planning, development and execution within the marketing and branding portfolio. The position sets the vision and leads the creation of comprehensive marketing strategies that shapes institutional priorities, elevates Brock’s brand reputation, and drives both domestic and international student recruitment. 

  

The Director, Marketing & Brand provides oversight over all institutional marketing and branding initiatives, ensuring alignment with the university’s overarching goals. As the chief marketing strategist, the position provides expert counsel to senior leadership, collaborates broadly across campus, and amplifies Brock’s impact by cultivating a unified and compelling brand identity. 

  

Additionally, the position directs advanced research in marketing, brand and campaign effectiveness, data analytics, and reporting, establishing robust measures for success, while building strong relationships with internal partners and representing the University Marketing and Communications team in various committees and events. The Director, Marketing & Brand drives Brock’s strategic marketing initiatives forward and ensures the university maintains its leadership in a competitive landscape. 

The Director, Marketing & Brand will:  

• Provide executive leadership and strategic direction for the conception, implementation, evaluation, and optimization of comprehensive and integrated marketing strategies and campaigns; 
• Establish and steward Brock’s key marketing narratives, setting the strategic approach for message architecture, maximizing reach and impact; 
• Shape and influence the strategic priorities of Marketing and Communications units across the institution and champion the alignment of all campus marketing initiatives with Brock’s overarching strategic objectives; 
• Inspire, lead, and develop high-performing brand and marketing teams, cultivating an environment of creativity, cross-functional collaboration, and operational excellence; 
• Set and govern robust institutional marketing policies, standards, and protocols that safeguard Brock’s brand integrity and foster scalable operational growth; 
• Oversee and manage strategic partnerships with advertising and marketing agencies and other external vendors; 
• Provide high-level marketing counsel, thought leadership, and mentorship to campus and executive partners; 
• Establish a comprehensive, full-funnel KPI framework, monitoring KPI performance and making strategic recommendations to drive business results and inform decisions; 
• Drive continuous improvement enhance marketing efficiencies, effectiveness, and overall return on investment; 
• Establish strategic goals for the marketing and brand team, and act as the principle project manager and strategic driver for all brand and marketing initiatives; 
• Oversee and manage the marketing budget, ensuring efficient allocation of resources to maximize ROI.  

Key Skills and Experience: 

• Degree in marketing, digital marketing, advertising or the equivalent combination of education and experience; 
• A valid G class driver’s license and an acceptable driver’s abstract; 
• Experience in marketing and brand strategy at a senior strategic level, leading marketing campaigns and brand management; 
• Experience providing strategic advice to senior leadership across diverse units; 
• Experience at a post-secondary education institution and student recruitment (domestic and international) or in the wider public sector; 
• Thorough understanding of current trends in digital marketing and expertise in leveraging diverse digital marketing channels to achieve results; 
• Ability to think strategically and analytically and to make evidence-based decisions while interpreting, analyzing and synthesizing large amounts of data; 
• Excellent presentation and communication skills, with the ability to convey complex information effectively to diverse audiences; 
• Ability to solve complex problems independently and take decisive action in a fast-paced, deadline-driven environment; 
• Promotes and embodies inclusivity and respect within the workplace and community; 
• Excellent interpersonal and relationship-building skills with the ability to build and foster a co-operative, collegial, collaborative environment; 
• Ability to adapt and evolve institutional brand for new and emerging platforms and channels. 

Salary and Total Rewards:  

• Job Grade Q, Salary Scale ($110,092-$178,528); 
• Target Hiring Range: $110,092-$135,000; 

This is a permanent position that includes:   

• Health & Dental Benefits: Comprehensive extended health, dental, and vision coverage. 
• Pension Plan: Enrollment eligibility in the Brock University Pension Plan. 
• Vacation: Up to 3 weeks per year, in addition to university holidays. 
• Flexible Work Arrangements: Hybrid work schedule available. 
• Professional Development: Eligibility for the Brock Tuition Waiver Program. 

*The final salary is based on experience, internal equity, and budget considerations within the target hiring range.