Creative Director – UI/UX, Branding & Front-End Design

Key Responsibilities

Creative Leadership

• Own the visual direction for all web/app and brand design projects.
  

• Build and evolve design systems, style guides, and pattern libraries.
  

• Ensure every creative output is on-brand, on-brief, and user-first.
  

UI/UX + Product Design Oversight

• Lead discovery workshops, persona mapping, journey design, wireframes, and prototypes.
  

• Push UX thinking that is intuitive, data-backed, and conversion-focused.
  

• Champion usability, accessibility, and responsive design across devices.
  

Front-End Design Supervision

• Collaborate with front-end developers to ensure high fidelity between design and build.
  

• Review front-end output to uphold performance, animation smoothness, and pixel perfection.
  

• Bridge design and dev through systems like Figma, Zeplin, and component libraries.
  

Visual Branding & Art Direction

• Guide the graphic designer for brand collaterals, web banners, and visual identity projects.
  

• Bring storytelling and aesthetic finesse to logo, typography, and imagery decisions.
  

Stakeholder & Team Management

• Collaborate with tech, strategy, and content teams to deliver unified project outcomes.
  

• Present concepts to clients with clarity, confidence, and rationale.
  

• Mentor and upskill designers and developers in creative best practices.
  

Requirements

• 8+ years in creative leadership roles across UI/UX, branding, or digital agencies.
  

• Strong portfolio across web/mobile interfaces, brand identities, and conversion-led experiences.
  

• Proficient in Figma, Adobe Creative Suite, and basic understanding of HTML/CSS frameworks.
  

• Excellent design systems thinking and experience working with component libraries.
  

• A balance of creative risk-taking with structured, scalable design delivery.
  

• Strong written and verbal communication – comfortable leading client conversations.