Creative Brand Strategist - Freelancer

Company Overview

Food Buddies is a dynamic company that acts as a Research & Technology Partner in the Food & Beverages industry. Headquartered in Chennai, it is a mid-sized company with 100 employees dedicated to innovating and enhancing the food industry landscape. Visit us at www.foodbuddies.in to know more.

Job Overview

We are seeking a Creative Brand Strategist to join our Chennai-based team in a freelance capacity. The ideal candidate will have 4 to 6 years of relevant experience and will be responsible for developing engaging brand strategies that captivate and inform clients in the food and beverage industry. If you have a passion for innovation and creativity, this mid-level position is perfect for you.

Qualifications and Skills

• Experience with brand identity design, including crafting compelling brand stories and visuals (Mandatory skill).
• Proficiency in graphic design tools to create and modify marketing collaterals and digital assets (Mandatory skill).
• Expertise in logo design and branding techniques to ensure brand consistency and increase recognition (Mandatory skill).
• Strong content strategy development abilities, focusing on narrative structure, target demographics, and marketing channels.
• Proficient in Adobe Creative Suite with the ability to create high-quality, visually appealing designs.
• Effective copywriting skills to produce persuasive and engaging marketing materials and brand messaging.
• Understanding of search engine optimization (SEO) principles to enhance the online visibility of brand content.
• Ability to work independently as a freelancer while collaborating with cross-functional teams on strategic projects.

Roles and Responsibilities

• Develop and implement brand strategies that align with company objectives and client needs.
• Create unique and compelling brand identities, including logos and visual designs, for new and existing products.
• Collaborate with internal teams to integrate brand strategies with product development and marketing plans.
• Conduct market research and analyze trends to identify opportunities for strengthening brand positioning.
• Oversee the design and production of marketing materials, ensuring alignment with brand standards and goals.
• Utilize SEO strategies to increase the visibility and engagement of brand content across digital platforms.
• Draft and edit copy for promotional materials, press releases, and website content to ensure consistency in brand voice.
• Monitor brand performance through metrics and analytics, adjusting strategies as necessary to achieve desired outcomes.