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Corp Marketing/Asst Brand Manager

Kroger
Full-time
On-site
Cincinnati, Oregon, United States
Description

Support the development and activation of the company's core marketing campaign executions, including research, coordination of marketing partners, brand guidelines advocacy, and briefs for non-narrative messaging. Demonstrate the company's core values of respect, honesty, integrity, diversity, inclusion and safety.



Responsibilities

- Execute the brand strategy and customer communication plans across assigned core brand narratives in partnership with the Brand Building Leader; brief and approve or consult on creative
- Work collaboratively with agency partners and cross-functional internal partners
- Drive insights into future work to continually strengthen our brand communications
- Develop a strong, collaborative partnership with the other Marketing teams, including Campaign Management, and 84.51 to create branding expertise across the organization and ensure fundamentals are applied across the holistic marketing plan
- Work with ambiguity, effectively drive results through change, act without having the total picture and operated under risk and uncertainty
- Must be able to perform the essential job functions of this position with or without reasonable accommodation
 



Qualifications

Minimum
- Bachelor's Degree business, marketing, or an equivalent field of study
- Any experience leading integrated marketing campaigns that span channels and consumer targets
- Any experience guiding strategic creative development and partnering well with agency teams to achieve business and consumer objectives
- Any experience in brand strategy creation with a strong emphasis on applying data and insights to this work
- 6+ years of brand management experience with a proven track record of developing brand strategies that deliver business results and brand growth

Desired
- Master's Degree marketing or business
- Any CPG brand management or ad agency experience