Brand Specialist (6-Month Contract)

Company Description

WHO ARE WE?

Dexterra Group is a fast-growing, financially strong, publicly listed company (TSX:DXT). We have a far-reaching presence across the entire continent North America with hundreds of full-time and part-time opportunities at any given time. We aim to provide our people with more than just a job – we offer fulfilling opportunities in a culture that promotes stability, diversity and inclusion, camaraderie, employee recognition, work-life balance, and doing what you love. For over 75 years, the companies that began independently, and now form Dexterra Group, have been dedicated to serving North American clients to create and manage built environments that play a vital role in our economy and our local communities. And, that’s something we’re truly proud of. Work That Matters, People Who Care.

Job Description

Are You a Creative Thinker with a Passion for Branding, love working in a dynamic environment, and enjoy collaborating with others to make great ideas happen?

If so, Dexterra Group has the perfect opportunity for you!

WHAT'S THE JOB?

We’re looking for a creative and detail-oriented Brand Specialist to join our team and help bring our brand to life across our Remote and Hospitality Division.

In this role, you’ll work closely with the Director of Marketing, Culinary & Sustainability to support exciting brand initiatives and food program strategies. This role focuses on upholding our brand standards, ensuring operational excellence, and driving innovative marketing solutions.

The ideal candidate is proactive, detail-oriented, and has strong marketing experience, exceptional organizational and time management skills, proficiency in Microsoft Office, and excellent communication abilities.

Key Responsibilities:

• Develop and maintain branding strategies and visual identity for new business, site refreshes, and openings. 
• Build and manage our 2025 image library for use across marketing and operations.
• Support branding and marketing efforts for both new and existing locations.
• Keep our MicroMarket design package up to date and aligned with brand standards.
• Help plan and coordinate new brand installations—from site reviews to approvals.
• Create marketing and merchandising strategies that reflect current trends and business needs.
• Develop content for our operational marketing guide, including:
  • Written materials, images, and videos
  • Training presentations and video support
• Create seasonal merchandising guidelines for all food service stations.
• Research and recommend smallwares, equipment, and display fixtures.
• Coach and support food service teams to ensure brand consistency and great food presentation.
• Provide hands-on operational support, including training and action plans.
• Train and coach our Engagement team to help deliver consistent, high-quality brand experiences.

Working Conditions:

• Approximately 50% of the time will be spent in food service environments or at Dexterra offices; the remaining 50% will be remote.
• National travel across Canada is required.

Qualifications

WHO ARE WE LOOKING FOR?

• A Great Attitude!
• Post-secondary degree/diploma or equivalent relevant experience in marketing/merchandising.
• Proven experience in a marketing or merchandising related role, preferably within the foodservice industry.
• A self-starter who’s comfortable working independently and as part of a team.
• Previous experience in foodservice environments is strongly preferred.
• Strong organizational and time management skills, with proficiency in Microsoft Office.
• Excellent written and verbal communication skills.
• Proficiency in Microsoft Office (especially PowerPoint and Excel).
• Must be able to travel across Canada as required.

Additional Information

WHAT'S IN IT FOR YOU?

• Be part of an industry that's more important than ever!
• Employee Referral Program!
• Career advancement opportunities.
• Whereas other companies are downsizing, we are growing!
• Be #1 on day 1 by joining an industry leader.

Dexterra Group is an equal opportunity employer committed to diversity and inclusion. We are pleased to consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veterans’ status, Indigenous status, or any other legally protected factors. Disability-related accommodations during the hiring selection process are available upon request.

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