Brand Marketing Manager | M&A Manager, Marketing Integration

Verisk is seeking a dynamic and strategic Marketing Manager to join our Brand Strategy team, focusing on Mergers & Acquisitions (M&A) marketing integration. This role will report to the Director, Brand Strategy, and be responsible for leading the seamless integration of acquired brands into the Verisk portfolio, ensuring consistency in brand positioning, messaging, and customer experience. This role is a unique blend of M&A strategy, brand alignment, and change management, ensuring that the newly acquired companies successfully transition into Verisk while maintaining business continuity and enhancing brand equity. 

As a key member of the Brand Strategy team, you'll collaborate across departments—including Corporate Development, Marketing, Communications, Legal, and business unit leadership—to shape and execute our M&A Playbook. This vital framework will streamline integration efforts and ensure consistency in branding, messaging, and go-to-market strategies following acquisitions. Your work will directly influence how Verisk strengthens its global presence and drives industry impact.

The ideal candidate is a skilled marketer with experience in managing complex workflows, brand strategy, and B2B marketing. They thrive in cross-functional environments, possess exceptional project management skills, and can navigate the complexities of bringing new brands into a unified marketing strategy.

M&A Integration Strategy & Execution

• Develop and execute Verisk M&A Playbook for newly acquired companies, ensuring a smooth transition into Verisk’s brand and product portfolio
• Partner with key business stakeholders to align integration plans with strategic objectives
• Drive brand migration efforts, including name changes, visual identity updates, and messaging consistency across all internal and external touchpoints
• Ensure a seamless experience for acquired customers, partners, and employees during the transition 

Cross-Functional Collaboration

• Partner closely with Corporate Development, Communications, Creative, Product Marketing, Digital Marketing, Legal, and IT/Technology teams to implement go-to-market strategies for acquired businesses 
• Coordinate with Legal and Compliance teams to ensure smooth execution of branding and trademark transitions
• Serve as the key liaison between the acquired company leadership, business unit stakeholders, and Verisk’s corporate teams, fostering collaboration and alignment at each phase of transition 

Change Management & Stakeholder Engagement

• Develop and execute internal and external communication strategies to guide employees, customers, and partners through each phase of the integration process
• Conduct stakeholder training and workshop sessions to ensure the successful adoption of Verisk’s brand identity and messaging

Brand & Customer Experience

• Ensure the acquired company’s brand narrative, website, marketing, and sales materials align with Verisk’s brand positioning
• Ensure a seamless customer journey during and after integration, minimizing disruption and enhancing brand trust
• Oversee website migrations, rebranding initiatives, and content integration post-acquisition
• Partner with UX and Product teams to ensure a cohesive digital experience across all platforms
• Support internal change management initiatives, ensuring employees and partners understand and embrace the brand transition

Performance & Optimization

• Establish KPIs and track success metrics of brand integration efforts, ensuring a data-driven approach to decision-making

• Identify risks and develop mitigation plans to maintain brand reputation and customer engagement
• Continuously refine M&A integration playbook and best practices for future acquisitions

• Jersey City-based role, with a hybrid schedule (2 days in office per week)
• 5- 8+ years of experience in B2B marketing, brand strategy, and/or M&A integration
• Proven ability to manage complex change initiatives, including internal and external stakeholder engagement
• Exceptional project management skills with the ability to manage multiple acquisitions simultaneously
• Excellent communication, presentation, and stakeholder management abilities
• Experience in a complex, enterprise-level organization, preferably in technology, SaaS, or professional services
• Data-driven mindset with the ability to analyze and report on integration success
   

Apply now and be part of a team shaping the future of our brand.

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