Brand Manager

Living the vision of "Advancing the business of healthcare today for a better tomorrow," Medical Group Management Association (MGMA) works to perpetuate success throughout the healthcare industry as the premier association for professionals who lead medical practices. Since 1926, through data, people, insights, and advocacy, MGMA empowers medical group practices to innovate and create meaningful change in healthcare. We believe the future is what you make it, and we’re here to support the people who are ready to make the world a better place. Tomorrow will be remarkable because MGMA is here to help.

The Medical Group Management Association (MGMA is looking for a Brand Manager to join our Denver/hybrid team.

The Brand Manager is responsible for developing brand strategies, executing marketing campaigns, and ensuring brand consistency across all touchpoints. This role involves overseeing the creative team, managing social media strategies, and collaborating with cross-functional teams to align brand initiatives with business goals. The Brand Manager will also track performance metrics and conduct market research to inform brand positioning and messaging.

 Essential Functions

• Create and update brand strategies, guidelines, and vision to align with business goals and build positive brand equity.
• Develop and execute marketing campaigns across various channels to increase brand awareness, drive website traffic, and increase sales.
• Ensure brand consistency across all touchpoints, including marketing, web, product, events, and more.
• Manage the social media team to drive strategic growth that builds brand affinity and reach.
• Oversee the creative team to ensure visual consistency, quality, and strategic direction.
• Track key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and brand strategies, attributing performance to revenue where possible.
• Collaborate with product, sales, events, and other cross-functional teams to ensure brand alignment across the organization.
• Understand target audiences, competitor strategies, and market trends to inform brand positioning and messaging.
• Ability to consistently promote, support, work, and act in a manner in support of MGMA’s mission, vision, and values.
• Other duties as required and necessary to ensure the success of the organization.

Supervisory duties

Direct supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees, planning, assigning, and directing work, including goal setting, appraising performance, rewarding and disciplining employees, addressing complaints, and resolving problems. 

Knowledge, skills, and abilities

• Strong understanding of marketing principles, strategies, and tactics. Excellent written and verbal communication skills to effectively convey brand messages. Ability to analyze data, identify trends, and make informed marketing decisions.
• Strong understanding of branding and design principles with a particular 'eye' for design.
• Ability to manage social media channels and create the associated content with a track record of account growth.
• Proven track record of generating and executing creative and innovative marketing campaigns and brand initiatives.
• Ability to lead and motivate teams while collaborating effectively across departments.
• Ability to organize and manage multiple projects and campaigns simultaneously.

Education

• A bachelor’s degree in marketing, Communications, or a related field is required.

Experience

• Five (5) or more years of experience in brand management or marketing is required. 
• Two (2) years of experience managing and developing staff is preferred.

An equivalent combination of education and experience may be substituted on a year for year basis.

Additional Requirements/Licenses/Certifications

• Must have reliable transportation.
• Must have a valid driver’s license.

 Working environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Work is generally performed in an indoor, professional office environment. 
• Will need to attend conferences and MGMA events around the country.
• This role routinely uses standard office equipment such as computers, phones, photocopiers, fax machines, and scanners.
• Regular, predictable attendance is required.

Physical Activities: The physical demands described here are representative of those that must be met by employees in this role, to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  While performing the duties of this job, employee is regularly required to successfully interact and accurately exchange information using the following suite of verbal and non-verbal communication skills critical to expressing oneself and conducting professional interactions on behalf of the business: 

• Ability to read, write, edit 
• Ability to converse, discuss, convey 
• Also includes interactive engagement with software applications, computer graphics, and the ability to conduct internet research. 

While performing the duties of this job, employee is regularly required to successfully navigate scenarios requiring the following observational abilities: 

• Ability to perceive, identify, recognize 
• Ability to detect, determine, discern, judge 
• Ability to assess, estimate, compare 

This is a largely sedentary role, so employee must be able to remain in a sedentary position while focusing for extended periods of time throughout the workday. Position also requires occasional movement inside the office to access file cabinets, printers, etc. While performing the duties of this job, employee is regularly required to successfully navigate scenarios requiring the following operational abilities: 

• Ability to operate PC/keyboard and other office productivity equipment 
• Ability to position self to traverse/navigate around typical office setting 
• Ability pull/push, lift, open/close, grasp/manipulate, transport up to 10 lbs.

Why Work for Us: MGMA prides itself on providing team members from all walks of life with an inclusive work environment and comprehensive benefits package, including medical, dental, and vision coverage, life insurance, and both short- and long-term disability. We invest in our employees' growth with a 401(k) plan featuring company match, profit-sharing, and professional development opportunities. We prioritize work-life balance through a hybrid work schedule, an employee assistance program, and a generous time off package, which includes three weeks of vacation, 80 hours of sick time, and 11 paid holidays. From a flexible spending account and on-site fitness center to volunteer opportunities and tuition assistance, MGMA is committed to giving employees a well-rounded and gratifying employment experience. 

We are an equal opportunity employer. All applicants shall be considered according to their individual qualifications, abilities, experience, and other employment standards. There will be no discrimination due to gender or gender identity, race, religion, color, national origin, ancestry, age, disability, sexual orientation, veteran/military status, or any other basis protected by applicable law. 

MGMA does not engage in immigration sponsorship. 

The application deadline is May 30, 2025. This may be extended in the event additional time is necessary to receive a sufficient number of qualified candidates. The approximate salary range for this position is $94,000 - $132,000, depending on the skills, education, and experience of the candidate. 

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