Brand Manager

EXPRESS BRAND MANAGER

PURPOSE OF THE ROLE:

The Brand Manager is responsible for developing and executing brand strategies that enhance ACDC Express's market presence, reinforce its brand equity, and drive customer engagement and loyalty. This role will oversee brand positioning, ensure brand consistency across all touchpoints, and lead the execution of marketing campaigns that align with ACDC Express's business objectives and values.

RESPONSIBILITIES

• Brand Strategy and Positioning
  • Develop and implement brand strategies that align with ACDC Express’s mission, vision, and business goals.
  • Conduct market research to identify customer needs, industry trends, and competitive landscape, using insights to refine and position the ACDC Express brand effectively.
  • Ensure brand messaging is clear, consistent, and resonates with the target audience across all channels.
• Campaign Management and Execution
• Lead the development and execution of integrated marketing campaigns, including digital, social, print, sponsorships and in-store promotions.
• Collaborate with cross-functional teams, including design, content, sales and owners, to ensure alignment and consistency in campaign execution.
• Monitor and optimize campaigns based on performance metrics to maximize ROI.
• Brand Communication and Collaboration
• Product Launches and Promotions - Lead branding efforts for new product launches, ensuring clear communication of unique selling points and alignment with brand strategy.
• Performance Tracking and Reporting
• Oversee the planning, scheduling, response and execution of tickets logged, quality of briefs and managing resources effectively to meet deadlines and deliverables.
• Foster a culture of collaboration and teamwork, facilitating communication and idea-sharing among team members to maximize creativity and productivity.
• Provide strong leadership to the creative team, fostering a collaborative and supportive environment where each member feels empowered to contribute their best work.
• Financial & Fund Management

   

• Education: Marketing qualification or a related field preferred.
• Technical Skills: Proficiency in Microsoft suite and familiarity with design principles, typography, and colour theory, reporting and administration.
• Attention to Detail: Attention to detail and a commitment to producing professional-quality design work.
• Communication Skills: Verbal and written communication skills, with the ability to effectively collaborate with other staff members, franchise owners, sales and supplier team.
• Project Management: Strong project management skills, with the ability to prioritize tasks, manage