Brand Manager

We are seeking a dynamic and experienced Brand Manager to join the La Terra Fina team. The ideal candidate will be responsible for driving brand  visibility and consumer loyalty through high -impact advertising and promotions. You will collaborate with cross-functional teams and manage agency partners to deliver bold, insight driven campaigns across retail and digital. This  role requires a creative thinker with strong analytical skills and a passion for building brands.

 Leads development of campaigns and advertising assets to support sales growth

• Lead end-to-end campaign development—from briefing creative and media agencies to overseeing asset delivery—to drive   
  awareness, engagement, and sales.
• Manage external partners (creative, media, PR, influencer) to deliver on-brand content, in-store programs, and media placements, ensuring projects are on time and on budget.
• Collaborate with Sales to own and plan shopper marketing initiatives aligned with retail priorities.
• Guide creative development across touchpoints, ensuring alignment with brand strategy, audience insights, and marketing objectives.
• Translates key brand concepts, messaging and event details to art and advertising agencies to ensure on-point promotional materials at trade shows.
• Support budget planning and resource allocation in partnership with senior leadership.

 Drives and optimizes social/digital strategies to align with brand goals

•  Effectively places promotional content throughout multiple media channels
•  Coordinates digital marketing efforts with external media firms
•  Develops and maintains editorial calendars in alignment with external firms for asset
•  development planning, and campaign deployment to meet outreach objectives
•  Manages external social media and digital marketing firms to develop and deploy content

Delivers timely insights on key in-store activities and overall brand performance through

accurate data analysis.

•  Tracks metrics to analyze effectiveness of media placements
•  Makes recommendations for more enhanced performance on media efforts
•  Owns and maintains the marketing KPI dashboard to track and optimize performance
•  metrics

Conducts consumer research to support branding strategies

• Conducts research to interpret consumer behaviors in both Costco and Retail accounts
• Identifies key consumer, competition and marketplace trends and provides insights to Director
• Applies analytical approach to understanding competitive landscape 

Serves  as liaison between marketing and other departments 

• Acts as go-to person to provide information on various marketing activities 
• May respond to requests for information on products or provide status updates on launches or packaging revisions 

Background Requirements

BA in Marketing, Business, Communications or a related field is required. A minimum of 4+ years’

marketing and/or brand experience in CPG is required. Must have demonstrated creativity, with

the ability to assess art, media and graphics for brand “fit and feel.” Prior experience compiling

and analyzing data to tell “stories” and to incisively interpret competitive marketplace and

consumer behavior is a key ingredient for success. Excellent communication skills are required,

both internally and externally, to manage expectations and drive desired results. Must have

excellent organization and time management skills, with the ability to manage external vendors

to timelines and deadlines. Must have the ability to juggle multiple competing priorities

simultaneously. Must have workable knowledge of Adobe Photoshop, WordPress and other HTML

and art/creative tools. This is a hybrid role with 3 days in the office in Union City

Physical Requirements

 Frequently requires long period of sitting to perform the essential job duties.

 Must be able to bend, stoop, pull and lift up to 10 lbs.

 Close visual acuity to view a computer terminal, analyze reports, manage data and detail

This description is not intended to be a complete list of duties or tasks, but instead is to provide a guideline of fundamental

responsibilities, tasks and duties. La Terra Fina reserves the right to make edits and c