Brand Design and Multimedia Lead

About San Francisco Bay University (SFBU)

San Francisco Bay University (SFBU) is a nonprofit, WASC-accredited university located in the heart of Silicon Valley. SFBU’s mission is to offer inclusive, innovative, and inspirational education for lifelong careers, preparing graduates to lead and serve in a global, technology driven society.

Guided by our Strategic Plan, SFBU is reimagining higher education through:

• Academic Innovation — integrating applied learning, entrepreneurship, and technology. Community Impact — cultivating partnerships that strengthen our regional and global ecosystem.
• Student Success — fostering personalized engagement and career readiness. 
• Institutional Excellence — promoting transparency, effectiveness, and continuous improvement.

Position Summary

The Brand Design & Multimedia Lead is SFBU’s creative cornerstone—responsible for bringing the university’s visual identity to life across digital, print, and multimedia channels. This role ensures that all creative assets reflect SFBU’s brand voice, accessibility standards, and storytelling goals.

Reporting to the Digital Marketing and Analytics Manager, the Brand Design & Multimedia Lead combines design expertise with production efficiency—delivering high-quality visual content that strengthens SFBU’s brand presence and supports strategic initiatives across the institution. Located in Fremont, CA, this is an exempt, full-time position eligible for hybrid work.

Key Responsibilities

Design & Brand Stewardship

• Design brand-consistent creative assets across print, digital, social media, presentations, and event collateral.
• Maintain SFBU’s visual identity system and manage brand toolkits, templates, and style guides. Uphold accessibility standards, ensuring compliance in contrast, typography, and alternative text.
• Contribute to brand evolution by identifying opportunities for design innovation and storytelling impact.

Multimedia Production

• Produce short-form video, motion graphics, and basic photo/video editing for campaigns and social content.
• Support event coverage and creative documentation through photo/video capture and editing. 
• Coordinate with external vendors and creative partners for large-scale or specialized production (e.g., animation, video shoots, or illustration).

Workflow & Collaboration

• Collaborate with the Editorial & Operations team to manage design intake, prioritization, and delivery schedules.
• Partner with the Event Marketing Specialist to ensure cohesive design across events, campaigns, and digital activations.
• Oversee print production, proofing, and quality assurance processes for physical materials and signage.

Core Competencies

Creative Excellence

Produces visually compelling designs that elevate SFBU’s brand and narrative.

Brand Stewardship

Protects and enhances institutional identity through consistency and attention to detail.

Multimedia Agility

Creates engaging videos, motion graphics, and digital assets for diverse audiences.

Project Management

Manages multiple priorities, deadlines, and stakeholder needs effectively.

Collaboration

Works cross-functionally with editorial, events, and digital teams to ensure alignment.

Accessibility & Inclusion

Embeds inclusivity and usability in all design practices and outputs.

Qualifications & Experience

Required:

• Bachelor’s degree in Graphic Design, Visual Communications, or a related field (portfolio required).
• 5+ years of professional design experience across print and digital.
• Expertise in Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Premiere, After Effects).
• Familiarity with Figma, Canva, or similar collaborative design platforms.
• Strong understanding of brand systems, accessibility standards, and print/digital production workflows.
• Excellent organizational and time management skills; detail-oriented and deadline.

Preferred:

• Experience in higher education, mission-driven, or nonprofit settings.
• Proficiency in photography, video capture, and audio editing.
• Experience managing freelancers, vendors, or creative agencies.

Work Environment & Physical Demands

• Primarily office-based with hybrid flexibility.
• Some evening or weekend work may be required for events or production deadlines.
• Physical requirements include lifting up to 20 lbs and extended periods of computer use.

Application Process

Please submit by November 25, 2025:

• A current résumé or CV.
• A digital portfolio highlighting your design, branding, and multimedia work.
• A brief cover letter describing your creative philosophy and approach to brand storytelling.

This position description is not intended to cover or contain a comprehensive list of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change, or new ones may be assigned at any time, with or without notice.

SFBU is an Equal Opportunity / Affirmative Action Employer, deeply committed to building an inclusive and equitable workplace that reflects the diversity of our students and community.

In accordance with federal and state disability laws, San Francisco Bay University provides reasonable accommodations to applicants with disabilities. If you require assistance during the application or interview process, please contact SFBU Human Resources at hrmgr@sfbu.edu.