Brand and Media Manager (Hybrid- NYC)

At Broadridge, we've built a culture where the highest goal is to empower others to accomplish more. If you’re passionate about developing your career, while helping others along the way, come join the Broadridge team.

At Broadridge, we've built a culture where the highest goal is to empower others to accomplish more. If you’re passionate about developing your career, while helping others along the way, come join the Broadridge team. 

We are seeking a collaborative brand and media manager to join our Global Brand & Digital Marketing team, whose mission is to unify our brand strategy with creative design and digital channels to drive the goals of our clients, prospects, business, and brand.

You’ll help us showcase the complete marketing picture – helping craft breakthrough campaigns, elevate our stories, and measure our impact. You will embed and drive best practice brand principles and guidelines while informing the brand’s activation across channels and campaigns globally. You have experience in unpacking customer insights, diving into competitor research, understanding the roles of various media channels, managing creative timelines, and reporting on channel performance.

And you get excited to engage partners on cross channel campaigns, media trends and performance analytics since you’ll be working with many internal and external teams – including design, segment and regional marketing, data and analytics, lead gen, and sales and sales ops. 

Our open, diverse, and fun culture is our strongest asset, and we’ll look to you to add to it. We’re all high performers at the forefront of technology, so we are constantly learning, experimenting, and teaching, together. This role is considered hybrid, which means you’ll be assigned to a Broadridge office and given the flexibility to work remotely 2-3 days a week. We travel occasionally to collaborate in person or attend company or industry events. 

Job Responsibilities:  

• Manage Broadridge’s global brand campaigns with the Head of Paid Media and Head of Brand Strategy, including media channel planning, and telling the story of the campaign with data and insights, in partnership with our Data & Analytics team
• Help develop updates to Broadridge campaign effectiveness across our visual design system, voice and tone, and guidelines for each of our marketing channels (digital, social, events, out of home, print, editorial content, immersive)
• Collaborate with segment marketing teams, and regional marketing teams across the globe, to help tune marketing tactics to harmonize with the enterprise brand
• Develop recommendations for internal partners on integrated campaign planning and execution to strengthen our impact and user experience 
• Partner with our in-house Creative Design team to guide the creation of campaign assets that engage and delight our audiences and refine our channel-specific visual guidelines and best practices fueled by performance data
• Oversee our evolving brand documentation and processes, how we distribute and reinforce brand guidance within the company, and how we manage requests for assets and resources from outside of Marketing
• Partner with Legal to refine and solidify Marketing compliance processes

Preferred Qualifications:

• 3+ years’ experience in media planning and channel management, mostly for B2B; tech, fintech, and/or financial services a plus
• Experience in corporate branding, brand positioning, messaging and marketing communications, mostly for B2B; tech, fintech, and/or financial services a plus
• Strong understanding of marketing campaigns, editorial content, and analytics and how they work together to inform decisions that affect the brand
• Experience reporting on campaign performance and using the learnings to fuel future campaigns and in-flight optimizations
• An experienced and successful communicator – verbally, written, and via presentations
• A disposition to help internal “clients” succeed, learn from each experience, and have fun along the way
• Ability to organize, prioritize, and help teams operate in a fast-paced, distributed, and supportive environment
• A proactive problem solver who uses critical thinking at each step

Salary range $110,000.00- $130,000.00 USD . Bonus Eligible.  

Broadridge considers various factors when evaluating a candidate's final salary including, but not limited to, relevant experience, skills, and education.

Please visit www.broadridgebenefits.com for more information on our comprehensive benefit offerings.

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We are dedicated to fostering a collaborative, engaging, and inclusive environment and are committed to providing a workplace that empowers associates to be authentic and bring their best to work. We believe that associates do their best when they feel safe, understood, and valued, and we work diligently and collaboratively to ensure Broadridge is a company—and ultimately a community—that recognizes and celebrates everyone’s unique perspective.

Use of AI in Hiring 

As part of the recruiting process, Broadridge may use technology, including artificial intelligence (AI)-based tools, to help review and evaluate applications. These tools are used only to support our recruiters and hiring managers, and all employment decisions include human review to ensure fairness, accuracy, and compliance with applicable laws. Please note that honesty and transparency are critical to our hiring process. Any attempt to falsify, misrepresent, or disguise information in an application, resume, assessment, or interview will result in disqualification from consideration.

US applicants: Click here to view the EEOC "Know Your Rights" poster.

Disability Assistance

We recognize that ensuring our long-term success means creating an environment where everyone is welcome, where everyone's strengths are valued, and where everyone can perform at their best. Broadridge provides equal employment opportunities to all associates and applicants for employment without regard to race, color, religion, sex (including sexual orientation, gender identity or expression, and pregnancy), marital status, national origin, ethnic origin, age, disability, genetic information, military or veteran status, and other protected characteristics protected by applicable federal, state, or local laws. 

If you need assistance or would like to request reasonable accommodations during the application and/or hiring process, please contact us at 888-237-7769 or by sending an email to BRcareers@broadridge.com.