Branch Branding Specialist

Nusenda Credit Union is dedicated to excellent member service, care for our community, and being a great place to work. We strive to make a positive difference in the lives of our members and the communities we serve, helping them achieve their financial goals. Diversity, equity, and inclusion are part of our culture and values.

As an employer of choice, we invest in people and their careers. Our competitive employee benefits include several health and wellness options, competitive 401(k) matching contributions, professional development, tuition assistance, and more!

Thank you for your interest in joining the Nusenda team!

We are seeking a Branch Branding Specialist to support and enhance branding across our branch network. You will collaborate with Facilities, Branch Experience, Project and Process Management, and others to gather feedback, conduct market research, and ensure consistent messaging and design. Partnering with the Creative Director, you will implement branding strategies for existing branches and new builds, manage placement of marketing POP materials, and conduct branch visits to ensure compliance with brand standards. You will also create promotional materials, track brand performance, and recommend improvements to strengthen brand presence and engagement.

What you'll do:  

• Collaborate with Facilities, Branch Experience, Project and Process Management, and other teams to gather feedback on branch branding concerns and identify opportunities for improvement.
  
• Conduct competitive branch market research to inform enhancements and changes.
  
• Work closely with the Creative Director to develop and implement branch branding strategies for both existing branches and new builds.
  
• Develop and maintain branch branding guidelines to ensure consistency in messaging, design, and brand standards.
  
• Manage placement of marketing point-of-purchase (POP) materials and conduct regular branch visits to ensure compliance with brand standards.
  
• Partner with marketing, design, and product teams to ensure consistent application of the credit union brand throughout the branch network.
  
• Create promotional campaign materials that align with organizational strategy, enhancing brand engagement and awareness.
  
• Monitor and track brand performance, making recommendations for adjustments as needed.
  

What you'll need:  

• Three to five years of similar or related experience in marketing, branding, or a related field.
  
• Bachelor’s degree in business administration, Marketing, Communications, or related field.
  

Key Skills and Experience: 

• Strong communication, creativity, and project management skills.
• Ability to multi-task and meet deadlines in a fast-paced environment.
• Proficiency in Microsoft Office and Adobe Creative Suite.
• Experience with large-format deliverables, measurements, and basic construction terminology preferred.
• Strong relationship-building, negotiation, and presentation abilities.

Nusenda Credit Union is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.