Marketing Brand Officer (Retail)

Position Title: Marketing Brand Officer (Retail) - Newtrends
Location: Makati City
Work Schedule: Monday to Friday, 8:00 AM 5:00 PM

Job Summary:

The Brand Officer will be responsible for supporting the development and execution of brand strategies and marketing campaigns that enhance brand visibility, positioning, and market share in the luxury and wearable goods segment. The role requires close collaboration with cross-functional teams to ensure brand consistency across all consumer touchpoints and communication channels.

Key Responsibilities:

• Assist in the planning and implementation of brand campaigns, promotions, and product launches.
• Coordinate with internal and external stakeholders (e.g., creatives, sales, PR agencies) to ensure consistent brand messaging.
• Monitor market trends, consumer behavior, and competitor activities to provide insights for brand positioning.
• Support the creation and curation of marketing content across digital and offline platforms.
• Ensure proper execution of visual merchandising guidelines in retail and partner locations.
• Manage brand inventory and promotional materials for events and activations.
• Prepare regular reports on campaign performance, market feedback, and brand health metrics.
• Assist in developing strategies to enhance customer engagement and elevate the luxury customer experience.

Qualifications:

• Bachelors degree in Marketing, Business Administration, Communication, or a related field.
• At least 1-2 years of experience in brand, marketing, or product management, preferably in retail, luxury goods, fashion, or consumer electronics.
• Strong understanding of branding principles and consumer behavior in the luxury and wearable markets.
• Excellent written and verbal communication skills.
• Proficiency in MS Office; familiarity with Adobe Creative Suite and social media platforms is a plus.
• Detail-oriented, organized, and able to manage multiple projects in a fast-paced environment.