Brand Manager

Coinmerce Group is a Dutch-founded European crypto services company consisting of 3 pillars: brokerage, asset management and proprietary trading. Transparency is our core value, and our open-door policy supports collaboration, innovation, and team spirit in our offices in Nijmegen and Schiphol-Rijk. With over 150 talented colleagues, we’re shaping the future of crypto together, are you ready to join us?

What we offer:

• Innovative work: be part of a team advancing new technology within the crypto industry.
• Modern workspace: enjoy our workspaces located at Nijmegen and sometimes Schiphol-Rijk.
• Team events: engage in monthly team events and bonding activities.
• Commuting & pension: receive commuting allowance and a solid pension plan.
• Benefits & wellness: 25 vacation days, monthly chair massages and Alleo benefit program.
• Extra perks: A €250 home-office setup budget after completing your probation period.
• Yearly learning and development budget of €2.000.

To strengthen our marketing team and elevate our brand to the next level, we are looking for a creative and strategic Brand Manager. As a Brand Manager at Coinmerce Group, you will play a key role in shaping and executing our brand strategy, ensuring consistency across all channels while driving brand awareness and customer engagement.

Responsibilities

• Develop and execute the brand strategy in line with the Group's mission and values.
• Ensure brand consistency across all touchpoints, including digital, print, product, and partnerships.
• Collaborate with cross-functional teams (Marketing, Product, Compliance) to align branding efforts.
• Manage and evolve brand guidelines and visual identity.
• Monitor brand performance and customer perception using relevant data and insights.
• Lead campaigns that strengthen brand recognition and engagement across European markets.

What you bring

• 3+ years of experience in brand management, marketing, or communications roles.
• Proven experience in tech, fintech, or a fast-paced digital environment; experience in crypto is a plus.
• Strong understanding of brand strategy, positioning, and storytelling.
• Excellent project management and organizational skills.
• Creative mindset with a sharp eye for visual details and design.
• Strong communication skills and the ability to influence across teams.
• Fluency in English (Dutch is a plus).
• Familiarity with tools like Adobe Creative Suite, Figma, and CMS platforms.
  
  Nice to have
• Experience working within regulated industries such as financial services or crypto.
• Understanding of SEO, content marketing, or performance analytics.