Assistant Manager, PR (Corporate & Branding)
Uniqlo
Full-time
On-site
Hong Kong, Hong Kong
- Develop and implement comprehensive corporate communication strategy for UNIQLO Hong Kong to consistently build the LifeWear brand image
- Develop and drive proactive media relations to generate positive coverage for UNIQLO
- Lead the development of media strategies and key message platforms; prepare senior management for media interviews and opportunities
- Establish and maintain contact with key media targets in Hong Kong
- Lead brand communication projects like new store open communication activities, festive communication, and global branding campaign execution.
- Crisis management with strong principle and media relationship