Assistant Manager, Branding & Marketing Communication

Company Description

Established in 1961, Malayan Flour Mills Berhad (MFM) is a pioneer in Malaysia’s flour milling industry and has grown to become the leading flour miller in the country with a regional presence in Vietnam and Indonesia. Over the years, we have diversified into poultry integration, aquaculture, and raw material trading.

MFM is a major player in poultry integration, covering feeds, breeding, farming, and processing. Our state-of-the-art poultry processing facility, designed for both domestic and international markets, can handle up to 300,000 birds per day, reflecting our commitment to quality, efficiency, and innovation across the poultry value chain.

With a talented workforce of 3,000, we continue to transform and grow both in Malaysia and the region. By leveraging Artificial Intelligence, Big Data, and the Internet of Things (IoT) in our operations, we drive productivity, sustainability, and innovation. Through strategic partnerships with Tyson Foods, Inc. and Toyota Tsusho Group, we aspire to become a leading global halal food enterprise while advancing the United Nations Sustainable Development Goals.

Building the workforce of the future…today. We invite you to join our dynamic team and be part of our journey of growth and excellence.

Job Description

We are seeking a passionate and strategic Assistant Branding Manager to drive marketing communications and brand-building initiatives for our Flour or Poultry division. This role plays a key part in strengthening brand equity, supporting sales growth, and ensuring consistent brand excellence across all channels.

Key Responsibilities

1. Brand & Communication Execution

• Implement marketing communication and brand-building initiatives aligned with the company’s vision and business goals.
• Ensure brand campaigns are executed on time, within budget, and deliver measurable results.

2. Digital Marketing Ownership

• Develop, propose, and manage digital marketing strategies across relevant platforms.
• Track, analyze, and optimize digital performance to support sales targets and enhance brand visibility.

3. Customer & Trade Engagement

• Plan and execute engagement activities that build customer intimacy, loyalty, and long-term partnership.

4. Brand Image & Equity Management

• Safeguard and enhance brand image for the assigned category (flour or poultry).
• Monitor brand equity metrics and recommend actions to reinforce market position.

5. Competitive Intelligence & Agility

• Conduct competitor research and analysis.
• Translate insights into timely proactive or reactive marketing actions.

6. Cross-functional Collaboration

• Work closely with R&D, production, supply chain, and sales teams to ensure customer requirements are met or exceeded.
• Provide brand insights to support operational and customer-impacting decisions.

7. Marketing Effectiveness & Continuous Improvement

• Evaluate the effectiveness of marketing activities and campaigns.
• Recommend improvements and innovative strategies to strengthen marketing as a key enabler of sales.

8. Ad Hoc & Management Support

• Undertake additional assignments or projects as required to support evolving business needs.

9. Marketing Forward Plan (M+6)

• Prepare and present a clear six-month forward marketing plan (M+6) during the monthly Sales & Marketing meeting.
• Ensure alignment with sales forecasts, brand objectives, and growth targets.

Qualifications

• Bachelor’s Degree in Marketing, Business, or a related field.
• 5–7 years of relevant experience in branding, marketing communications, or related areas.
• Strong analytical, creative thinking, and execution skills.
• Ability to manage multiple projects with agility and attention to detail.
• Excellent communication, stakeholder management, and cross-functional collaboration abilities.

Additional Information

• Winner of HR Asia Best Company to Work For in Asia for 7 consecutive years in 2024, 2023, 2022, 2021, 2020, 2019 & 2018
• Winner of HR Asia Most Caring Company Award for 6 consecutive years in 2024, 2023, 2022, 2021, 2020 & 2019
• Winner of HR Asia Diversity, Equity & Inclusion Award for 2 consecutive years in 2024 & 2023
• Winner of HR Asia Sustainable Workplace Award in 2024
• Winner of HR Asia Happiest Workplace Award in 2024